Jupilò

Jupilò is the perfect harmony between apparent contrasts and unexpected synergies. It is the geographical crossroads of a life journey that connects Rome and Paris, bohemian environments and dolce vita, French perfumery laboratories, and winemaking methods. It is, not least, the echo of family memories that resonate in the heart and mind of Lorenzo Zaccheo, the soul of the brand, who manages to combine the delicate sensitivity of a sommelier, the demanding rationality of a leading lawyer, and the virile and impetuous instinct of a boxer. The passion for beauty, with a simple yet exclusive taste, is the common thread throughout the entire project. The eclectic perfectionism that Lorenzo invests in the careful and rigorous selection of the finest essences, symbols, and high-quality materials that characterize the packaging, translates into an essential style with refined details, elegantly luxurious. Jupilò is the pursuit of the “great perfume,” conducted in collaboration with some of the best noses in the world: Vanina Muracciole, Arturetto Landi, Christian Carbonnel. A cathartic and metaphysical process that starts from a memory and the attempt to bridge distances. Because perfume is a divine essence, and its memory can make us eternal.